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Hadi, based in London, has been with Hoben from the very beginning and has grown with us ever since. His attention to detail, eye for a visual story and striking, poetic cinematography has led to him winning numerous awards including Cannes Lions, ICAD, Lynx and a CFF. His intimate approach combines a passion for classical storytelling, an eye curious for composition, thoughtful framing and a belief in translating ideas onto the screen constantly striving with every film to create a unique and engaging piece.

He continues to develop and direct critically acclaimed commercials for such clients as TOYOTA, IKEA, VODAFONE, MERCEDES, NOKIA, MTV AND MASTERCARD. He recently also directed ‘The Queen’, a 35 minute documentary about a camel beauty pageant in the UAE which has won critical acclaim at various film and documentary festivals.

Hadi believes good advertising, like classic Cinema, requires a strong idea, an imaginative eye and intelligent handling...the rest will follow.

The Journey